定义与起源 Mercedes-Benz, often colloquially referred to as Mercedes or simply Benz, stands as a premier German automotive brand celebrated globally for its luxury vehicles, engineering innovation, and unwavering commitment to quality. Founded in 1926 through the merger of Benz & Cie., established by Karl Benz—the inventor of the first practical gasoline-powered automobile in 1886—and Daimler-Motoren-Gesellschaft, created by Gottlieb Daimler, the brand emerged from a legacy of pioneering automotive milestones. Today, as a key division of Daimler AG, Mercedes-Benz specializes in designing, manufacturing, and distributing a wide array of premium automobiles, including sedans, coupes, convertibles, SUVs, and high-performance AMG models, alongside commercial vehicles like vans and buses. The company's iconic three-pointed star logo, symbolizing dominance over land, sea, and air transport, encapsulates its heritage of technological ambition.
核心产品与特点 Mercedes-Benz vehicles are synonymous with cutting-edge features, such as the anti-lock braking system (ABS) introduced in 1978, which revolutionized road safety, and advanced driver-assistance systems like adaptive cruise control. Renowned for their durability and refined craftsmanship, models like the flagship S-Class sedan and the versatile GLE SUV exemplify the brand's focus on comfort, performance, and sustainability, with recent expansions into electric mobility through the EQ series. Globally, Mercedes-Benz holds a significant market share in luxury segments, appealing to discerning customers through its reputation for reliability and status, reinforced by a strong presence in motorsports, including Formula One dominance.
品牌影响与定位 Positioned at the high end of the automotive industry, Mercedes-Benz sets benchmarks for innovation and prestige, influencing competitors and consumer expectations worldwide. With manufacturing plants across Europe, Asia, and the Americas, the brand fosters a culture of excellence, emphasizing environmental responsibility through initiatives like carbon-neutral production. Overall, Mercedes-Benz represents not just a car manufacturer but a symbol of automotive evolution, blending historical ingenuity with future-forward visions to maintain its leadership in global luxury markets.